Army of Me

I have over and over before complained about the avant garde scene here in Sweden/Stockholm- how it doesn’t really exists. But I guess I have to re-frase myself and just say; it’s a little bit harder to find, and I’m glad to present to you; Army of Me. A Swedish fashion label founded in 2008 by Daniel Wahlberg and Richard Sjöblom. When I saw their show the other day during Stockholm Fashion Week I came to think about what they say about their design; the idea is simple- combining classic designs from the west with avant garde fashion from the east. I think their S/S 15 is an excellent example of just that.

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Odeur; Mercedes- Benz Fashion Week Berlin

Odeur is a Swedish brand, founded in 2006 as a brand experiment but it worked out so well that the founder, Petter Hollström, decided to continue. In the beginning it was mainly t-shirts but they now design everything from jeans to accessories and shoes and they sell in more than 20 countries.
During Berlin Fashion Week  they were showing their SS15 collection- Zenith, a much appreciated show and it was called one of the best male fashion shows. To sum it up it’s a collection with classical tailoring and sophisticated white and black minimalism with an avant garde sport feeling.