Eight days a week

My latest work for Popmani is up now. We decided to call it ” Eight days a week “- because don’t we all wish we had some more time on our hands….? You can see the whole piece here. 


Productive weekend

It’s been a very productive weekend! Two photo shoots for Popmani.se and I’m so looking forward to the day I can show you the result.
They are both autumn- fashion with a lot of Swedish design, such as Army of Me, Odeur, Hope, Maria Nilsdotter.

Screen Shot 2014-09-28 at 9.13.19 PM Screen Shot 2014-09-28 at 9.13.06 PM Screen Shot 2014-09-28 at 9.12.50 PM
Screen Shot 2014-09-28 at 9.12.26 PM Screen Shot 2014-09-28 at 9.12.00 PM Screen Shot 2014-09-28 at 9.12.13 PM

Odeur; Mercedes- Benz Fashion Week Berlin

Odeur is a Swedish brand, founded in 2006 as a brand experiment but it worked out so well that the founder, Petter Hollström, decided to continue. In the beginning it was mainly t-shirts but they now design everything from jeans to accessories and shoes and they sell in more than 20 countries.
During Berlin Fashion Week  they were showing their SS15 collection- Zenith, a much appreciated show and it was called one of the best male fashion shows. To sum it up it’s a collection with classical tailoring and sophisticated white and black minimalism with an avant garde sport feeling.