Avant garde

Rick Owens. Gareth Pugh. Barbara í Gongini. Damir Doma. Mugler. V Ave Shoe Repair. Comme des Garçons.
If you look up the word avant garde, Wikipedia will give you this explanation; the avant garde are people or works that are experimental or innovative, particularly with respect to art, culture and politics. The avant garde pushes boundaries of what is accepted as the norm or status quo, primarily in the cultural realm.

I think a lot of people look at it as something very dark and mysterious, sometimes even weird. In my eyes it’s intriguing and innovating and the people within it as very strong minded individuals.
I once did a photo shoot with a avant garde store in London and I took the opportunity to ask the manager/buyer about his point of view. In my eyes he’s spot on and I couldn’t put it an any other way.

¨ I see avante garde, or the designers that design within it as people who create their own design universe. They may use cultural, musical, art even social  references, but the outcome is still very much their own. They do not follow trends and change style each season, they remain true to their vision and experimentation. That could be one word to describe avante-garde. Experimentation with concept, forms, fabrics, silhouettes, pushing the boundaries. ¨

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Barbara ì Gongini

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Barbara í Gongini

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Gareth Pugh

 

 

 

Art.

Art.
Short word with a much greater meaning. What does art do to one? How should you relate to it? Today art is pretty much everywhere. The internet and social media has made it much easier for everyone to experience it. I guess you can say a lot of negative things about it but I also believe there’s a lot of good coming out of it. Because of the internet we can find artists that we would never ever hear about. You can find inspiration from others in a much greater way. More artists get a chance to show off there work. For me, who been working within fashion for the last 12 years, I mostly notice the difference thru all the web magazines. A couple of years ago it was far less. In the beginning I thought it was all good. It gave me a chance to be seen outside Sweden. But then I stepped upon this little problem; these projects people more often contacted me for wouldn’t bring in any money. The almost forbidden word; money. For a while I got really tired of it all. Are people stupid? This is my job- how will I survive if I can not get paid? But things changed, and I’m happy they did. I now have a job, providing me with all the bread and butter I need. This is giving me the freedom to actually use my talent and my creativity in ( for me ) a perfect way. If you have a creative mind it’s never about if you are going to do it or not. It’s about you just have to do it. And I felt like I was stuck in this little spot, where my creativity didn’t grow, it didn’t feel inspired and that is a danger for an artist. I’m surrounded by so many talented people with whom I would love to work with and in that way find the inner happiness that comes with it. I new-discovered a joy in art history. Coming up with my own ideas, cultivated thanks to Dalí, Matisse, Degas among others. I’ve found a way to create art, but with a hint of fashion.

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What is beauty?

Beauty is in the eye of the beholder they say. Thru here you will be able to get to know what beauty is to me. I’m obsessed with pictures. As normal for most creators my mind communicate thru pictures and in some sense with words. I will take you into my world of art and with some help from other artists, you will hopefully find some inspiration and go on and make your own.

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