Rick Owens.

I’ve been thinking about this text for quite some time now. How I in the most respectful way would introduce you to one of the most important people and designers. How I could make you understand his greatness. I came to the conclusion that the best way would actually be to just show you pictures. Not only is he making clothes.

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Barbara i Gongini- when garments become art

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Avant garde

Rick Owens. Gareth Pugh. Barbara í Gongini. Damir Doma. Mugler. V Ave Shoe Repair. Comme des Garçons.
If you look up the word avant garde, Wikipedia will give you this explanation; the avant garde are people or works that are experimental or innovative, particularly with respect to art, culture and politics. The avant garde pushes boundaries of what is accepted as the norm or status quo, primarily in the cultural realm.

I think a lot of people look at it as something very dark and mysterious, sometimes even weird. In my eyes it’s intriguing and innovating and the people within it as very strong minded individuals.
I once did a photo shoot with a avant garde store in London and I took the opportunity to ask the manager/buyer about his point of view. In my eyes he’s spot on and I couldn’t put it an any other way.

¨ I see avante garde, or the designers that design within it as people who create their own design universe. They may use cultural, musical, art even social  references, but the outcome is still very much their own. They do not follow trends and change style each season, they remain true to their vision and experimentation. That could be one word to describe avante-garde. Experimentation with concept, forms, fabrics, silhouettes, pushing the boundaries. ¨

Barbara ì Gongini

Barbara í Gongini

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Gareth Pugh